The privacy of all individuals representing all entities, authorized individuals, partners, affiliates, and third parties (collectively “Users”) is important to the Company. It is the Company’s privacy policy (hereinafter referred to as the “Privacy Policy”) to respect the privacy of all individuals and comply with any Applicable Law regarding any Personal Data and Information the Company may collect about the Users, including across the Company’s services, website, and platform.

This Privacy Policy applies to the collection and use of the personal data and information provided by the Users while accessing and using the Company’s website from time to time. Please read this Privacy Policy carefully, as it affects the rights, obligations, and liabilities of all Users.

The access and use of the Company’s website by all Users is governed by this Privacy Policy. Any modifications or amendments made thereto by the Company from time to time shall be at the sole and absolute discretion of the Company. The access and use of the Company’s website shall be deemed to signify the unequivocal acceptance of this Privacy Policy by the Users. The Users unequivocally agree that this Privacy Policy constitutes a legally binding agreement between the Users and the Company. If the Users does not agree to this Privacy Policy, please do not access and/or use the Company’s website.

All the Users agree that the Company retains the sole and exclusive right to amend or modify this Privacy Policy without any prior permission or intimation to the Users. All the Users expressly agree that any such amendments or modifications to this Privacy Policy shall come into effect immediately and shall be binding on the Users. The Website Privacy Policy must be read in conjunction and interpreted in harmony with the Website Terms and Conditions, and any of the other Company’s policies. In the event of any discrepancy, contradiction, ambiguity, or conflict between the provisions of the Website Privacy Policy and the provisions of the Website Terms and Conditions or the Company’s policies, the provisions of the Company’s policies shall take precedence and prevail. For any questions with respect to this Privacy Policy, please contact legal@sdex.in

Collection. Information the Company collects information the Users knowingly and actively provides to the Company when accessing and using the Company’s website; and any information automatically sent by the devices of the Users while accessing and using the Company’s website. All the Users expressly acknowledge and agree that the Company collects and stores the personal data and information of all the Users, which is provided by them from time to time on the Company’s website. All the Users expressly acknowledge and agree that the contact information provided to the Company may be used to send the Users offers, brand updates, and promotions.

Internet Protocol Information. All the Users expressly acknowledge and agree that the Company may automatically track certain information about the Users party based upon their IP address and their behavior on the Company’s website, and they expressly consent to the same. All the Users expressly acknowledge and agree that this IP information may be used inter alia to do internal research on the demographics, interests, and behavior of the entity, authorized individual, partner, affiliate, and third party, to enable the Company to better understand, and cater to their interests. All the Users expressly acknowledge and agree that such IP information may include the URL that they visited prior to accessing the Company’s website, the URL which they subsequently visit (whether these URLs form a part of the Company’s website), their computer and web browser information, their IP address, and such other similar information.

Information provided by the Users may be disclosed by the Company to the third parties including, but not limited to, payment gateways, advertisers, and logistics providers for the purpose of providing personalization, promotional content, and internal analysis and Users agree that such disclosure and use, shall not hold the Company liable for the use of such information in accordance with this Privacy Policy. All the ˇexpressly agree not to hold the Company liable in the event of any breach of warranty, intentional or unintentional, by the Third-Party Service provider. All the Users expressly agree that they have read and understood the policies of such Third-Party Service providers.

Cookies. The Company uses “Cookies” to collect information about the Users and their activity across the Company’s Website. The Company may install Cookies or other similar Data collection software in the computer system/device of the Users for such purpose, and they hereby consent to the same. The Company may use Cookies, beacons, or similar electronic tools to collect information to assign each visitor a unique, random number as a unique ID to understand the interests of the Users using the identified computer. All the Users expressly acknowledge and agree that the Company’s Website does not control the use of such Cookies/other devices by third parties, that the Company is in no way responsible for the same, and that all the Users assume any risks in this regard.

All the Users represent that the personal data and information and other such information they provide to the Company from time to time is and shall be correct, current, and updated, and they have all the rights, permissions, and consents to provide such personal data and information and such other information to the Company. The Users may choose to set their device to warn them when a Cookie is being sent or to remove or reject Cookies. If the Users chooses to remove or reject Cookies, it may affect features, functions, and options on the Company’s website. Users may choose to withdraw their consent to the use, disclosure, or retention of such Cookies. In such a case, the Company shall have the option to not provide certain features and functionalities on the Company’s website.

Legitimate Reasons for Processing Personal Data and Information. The Company only collects and stores the personal data and information of the Users when the Company has a legitimate reason for doing so, like for validation of mobile numbers to send promotional and transactional information, internal analysis to provide personalization, and other activities, including the usage of the Company’s website for the information accessed and used by the Users.

Security of Personal Data and Information. When the Company collects, processes, and retains personal data and information, the Company protects it with Secure Sockets Layer (“SSL”) standard as applicable to prevent loss and theft, as well as unauthorized, illegal, and unlawful access, disclosure, copying, use, illegal data breaches, or modification. The e-mail address provided by the Users will be stored on the Company’s Website. The credit or debit card information will not be stored by the Company, but such information may be saved on the payment gateway’s website and will be governed by the policies adhered to therein. Although the Company will do its best that is reasonably possible in the circumstances to protect the personal data and information provided by the Users to the Company, the Company advises that no method of electronic transmission or storage is 100% secure, and no one can guarantee absolute data security. Users expressly consent and permit the Company to collect, store, and process their personal data and information for the reasons provided above. The Company keeps the Personal Data and Information only for as long as the Company needs to or for compliance with a legal, accounting, or reporting obligation.

Data Archival. The Company shall also be responsible for maintaining an archival system for data storage that complies with Indian legal requirements. This archival system will include regular backup and secure storage of data to ensure its availability and integrity over time. The User’s data will be archived for a period of eight (8) years, after which it may be permanently deleted. If the Users wishes to access its archived data, the Users may submit a request to the Company, and the Company will endeavor to fulfill this request.

Sharing to Facilitate Services. All the Users expressly acknowledge and agree that the Company may share, store their personal data and information with Company’s marketing partners to enable the Company to share brand updates with the Users. All the Users expressly acknowledge and agree that the Company may disclose personal data and information if required to do so under any applicable laws to government authorities, third party rights owners, or other third parties or if the Company, in good faith, believes that such disclosure is reasonably necessary to respond to subpoenas, court orders, or other legal processes.

Use of Company’s Website. All the Users expressly agree that the Company’s website will only be used by the Users who have attained the age of majority, that is, 18 years of age as per applicable laws. All the Users expressly acknowledge and agree that the Company may call or send messages via SMS or WhatsApp regarding the Company’s website and/or any query. All the Users expressly acknowledge and agree that the Company’s website does not send promotional and other non-essential communication without their prior express consent, and they have the right to opt out of receiving such information by emailing the Company at legal@sdex.in

Rights and Controlling of Personal Data Information. All the Users always retain the right to withhold personal data and information from the Company, with the understanding that their experience of the Company’s website may be affected. The Company will not discriminate against the Users for exercising any of the rights of the Users over their personal data and information. If the Users do provide the Company with personal data and information, they expressly acknowledge and agree that the Company will collect, hold, use, and disclose it in accordance with this Privacy Policy. If the Users believe that the Company has breached a relevant data protection law and wish to make a complaint, please contact the Company through the details below and provide the Company with full details of the alleged breach. The Company shall promptly investigate the complaint and respond in writing, setting out the outcome of the Company’s investigation and the steps the Company will take to deal with the complaint.

Grievance Officer. In accordance with the Digital Personal Data Protection Act, 2023, Information Technology Act, 2000, and Consumer Protection (E-Commerce) Rules, 2020 made thereunder, the name and contact details of the Grievance Officer and Nodal Officer of the Company is provided below: Name: Dileep Padman; Phone Number: 040-71055781; E-mail Address: legal@sdex.in For any questions or concerns regarding privacy, please contact the Company using the details.